“In metaphysics, ontology is the philosophical study of being, as well as related concepts such as existence, becoming, and reality.” Wikipedia

Back in 2019 whilst working for a large consulting firm it became obviously apparent that AI will soon become the new hyper scaled kid on the tech block. Together with some smart friends and ex colleagues, we set out to launch a new age agency, with AI at the heart, to see if we could get ahead of the curve.

We had a lot of fun discussing, planning, brainstorming and dreaming. We managed to scope our a whole load of goodness … from clear vision statement, to offerings, launch plans and even had landed on some cool names for our agency … one of those being Ontology.

Looking back at the Milanote brainstorming from 2019. Fun times as we contemplated the huge opportunities of taking a strong thoughts leadership position on the application of AI and ML tech in the real world.

As for the agency, we never got it off the ground then (we all agree today that it would have been #toosoon … or at least that’s what we tell ourself) for other interests each of us were pursuing, but safe to say the name Ontology lives on here on my blog.