“Eighty percent of what we do every day will be intelligently automated to some degree in the next three to five years.” Founder and CEO of Marketing Artificial Intelligence Institute

Impact everywhere

AI is increasingly bringing disruptions across entire industries and business functions. It’s almost impossible to not dream up new and exciting use cases each day as new ideas, mashups, and technologies become available. The impacts are and will continue to be felt across entire industries and business functions.

The campaign lifecycle

Take a closer look at the lifecycle of a marketing campaign and it’s easy to see how and where new AI is already and soon to be impacting the way agencies and brands work their campaigns.

Critically, what is becoming clear is that it won’t just be about driving workflow efficiency and optimisation (although that will likely be a big part of it). There are many examples emerging of AI taking a front seat upstream in the campaign process.

From Addition. In this interesting article, the good crew at Addition built and tested AI’s ability “Generate an ad for ________.” The results were eye opening.

From the bot (AI generated)