Hi, I’m Jason – read on to learn more about me.
I’m a digital business leader with deep experience building & running award winning multi-disciplinary teams, managing P&L’s, working with leading brands and engaging C-suite.
I’ve been fortunate to work with some amazing people and clients over the years, helping amazing brands including Samsung, Optus, Rio Tinto, Reckitt Benckiser, GSK, Weight Watchers amongst many others to plan and execute their digital strategies.
Right now I am busy exploring the fast and crazy emerging world of next generative AI tools. I co-founded and launched a generative AI business Time Under Tension early in 2023.
I am especially interested in the new capabilities and use cases being enabled almost daily and the disruptive implications this will have (already having!) on the agency and brand experiences of tomorrow.
Things I believe
👊🏽 A diverse culture drives strong results
The strongest teams are driven by a strong purpose led culture and a diverse collection of people who believe in the vision.
🙋♀️ The future lays in the questions we ask
Things are changing. Advances in quantum & AI will put the advantage with those who manage to find the right questions to ask.
🤘 It’s time to break the rules
The next generation of AI driven products & services will require bold creative thinking, more than ever before.
Career in a nutshell
👨🏻💻
MASTERING HCD &
HUMAN x COMPUTER
INTERFACE
’93 – ’97
Digital
Jason 1.0
I first ventured into digital working in video game and point of sales start-ups. I later earned one of the first Masters in Design for Interactive Media.
‘97 – ’06
Hands on
years
Post-Masters, I thrived as an award-winning web and multimedia designer, became a certified Macromedia trainer, and co-founded a few .com ventures.
🙌
MASTERING
PURPOSE-DRIVEN
TEAM GROWTH
’06 – ’11
Running
agency
The founder of View, a London-based digital agency I was leading a team at, invited me to steer the ship as the Managing Director during the GFC.
’11 – ’16
Growing
agency
Following a memorable trip to Australia in 2010, my family I relocated. I was invited to lead and grow Reactive Sydney, a leading global digital agency.
🤖
MASTERING
GLOBAL SCALE,
INNOVATION & AI
’16 – ’22
Consulting
years
After Reactive’s acquisition by Accenture Song, I mastered the “scale game”, winning and leading Samsung’s eComm rollout across 50+ nations.
’22 – ?
Time Under
Tension
Whilst leading award winning frog, I recognised the impending wave of generative AI. Predicting its impact, I co-founded “Time Under Tension.”
Time Under Tension
In April 2023 I co-founded Time Under Tension together with Tim O’Neill and Tim Fouhy.
Time Under Tension is a business focussed on helping companies embrace and accelerate the power of generative AI.
With AI playing such a prominent role in experience design for many years, I have been interested in and advocating for the ethical and responsible implementation of AI into businesses.
I started my AI learning journey in 2019 when I successfully completed an MIT Executive Program Artificial Intelligence: Implications for Business Strategy and have completed a number of formal certifications in generative AI too.
Latest Ramblings
From the gram
For my full resume click here
Ontologic 