I am a digital business leader with deep experience building & running award winning multi-disciplinary teams, managing P&L’s, working with leading brands and engaging C-suite. I’ve been fortunate to work with some amazing people and clients over the years, helping brands plan and execute their digital strategies.

Right now I am busy exploring the fast and crazy emerging world of next generative AI tools. I co-founded and launched a generative AI business Time Under Tension early in 2023.

I am especially interested in the new capabilities and use cases being enabled almost daily and the disruptive implications this will have (already having!) on the agency and brand models of tomorrow.

Strong culture drives strong results
The strongest teams are driven by strong purpose led culture by people who believe in a vision.

The future lays in the questions we ask
Things are changing. Advances in quantum & AI will put the advantage with those who manage to find the right questions to ask.

It’s time to break the rules
The next generation of AI driven products & services will require bold creative thinking, more than ever before.

MASTERING HCD &
HUMAN x COMPUTER
INTERFACE

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MASTERING
PURPOSE-DRIVEN
TEAM GROWTH

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MASTERING
GLOBAL SCALE,
INNOVATION & AI

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// THINGS I’VE DONE

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CO-FOUNDER TIME UNDER TENSION (2023 – today)
Co-founded generative AI startup Time Under Tension (www.timeundertension.ai), a business focussed on helping companies adopt and accelerate their use of generative AI.

	Profitable within first 3 months		Responsible for developing our generative AI framework
	Team growth via full timers and Collective		Leading new value creation from generative AI use cases

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VP HEAD OF FROG AUNZ, PART OF CAPGEMINI (2022 – 2023)
I was headhunted by Capgemini to take charge, stabilize & grow the AUNZ business unit, frog (www.frog.co) a leading global Design & Innovation agency acquired by Capgemini in 2021. I oversaw a team of 50 designers & strategists, my role included P&L management, client engagement, sales & internal positioning of this new capability.

	Responsible for business annual target of $8m		Implemented a new 4 pillar growth strategy
	Managed team of 50 designers & strategists		Cemented design led thinking & selling

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MD GLOBAL CLIENT ACCOUNT LEAD, ACCENTURE SONG (2016 – 2022)
Following the acquisition of Reactive by Accenture Song, I played a key role in the transition and integration of the two businesses. After leading the eCommerce practice I secured and became the the Global Client Account Lead for one of the worlds largest and most recognised high tech brands, Samsung.

	Secured & led a $30m+ / yr global account		Drove an innovation led client D2C agenda
	Managed a team of 350+ in multiple geos		Created worlds largest omnichannel platform

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GENERAL MANAGER, REACTIVE – AWARD WINNING AGENCY (2011 – 2016)
Reactive was an award-winning digital agency with offices in Melbourne, Sydney, London, Auckland and New York. As GM to the Sydney branch, I oversaw a talented team of digital specialists, drove new business, provided strategic oversight and built an award winning client portfolio, including General Pants, Accor & Weight Watchers.

	Delivered profitable revenues of over $7m / annum		Led portfolio shift from projects to accounts
	Tripled business & team size during tenure		Secured many awards (Cannes Lion, Spikes…)

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CEO VIEW STRATEGIC PLC (2006 – 2011)
View was a leading corporate digital communications. I took control of the agency throughout the GFC, growing a team of 30 digital specialists, driving new business & key account growth, generating in excess of £5m revenue p/a. I oversaw all aspects the agency’s running. Clients included Tesco, Tate & Lyle & HSBC.

	Delivered profitable revenues of over £5m / annum		Pivoted agency offering to grow through GFC
	Built multidisciplinary team from ground up		Focus on corporate digital comms agenda

// THINGS I’VE LEARNT

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SKILLS / KNOWLEDGE
Digital Innovation & Strategy • Customer Experience • Omni-channel Commerce • Brand & Marketing • Sustainability • User Centred Design • Workshop facilitation • UX/UI

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CURRENT SELF LEARNING
I am actively involved in up-skilling & advancing my knowledge in a number of exciting areas;

• Artificial Intelligence / Generative AI
• Google certification in generative AI
• Ethics in the age of AI
• Technologies and platforms for Artificial Intelligence
• Artificial Intelligence and legal issues
• Generative AI: The Evolution of Thoughtful Online Search
• Prompt Engineering
• AI driven app design & prototyping

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AI IMPLICATIONS FOR BUSINESS STRATEGY (MIT CERTIFICATION)
This course was an insightful deep-dive into the business power of AI covering topics from intelligence types, applications, roadmaps, ethical considerations & more.

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GAME & INTERACTIVE DESIGN (M.A.)
A Masters focussing on Digital Design. The single most valuable lesson was understanding Mihaly Csikszentmihalyi’s ‘flow theory’ which has deep rooted applicability in how we design today.

// THINGS I DO

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LIFESAVING
I am an active lifesaver with North Bondi surf club & IRB crew person.

HOBBIES
• Motorbiking • Bush-walking
• Exploring Australia • Photography

// REFEREES

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Patricio De Matteis (CEO Dentsu ANZ)
Sid Goyal (VP Samsung Electronics)
Tim O’Neill (Founder Reactive)

// MY SPACES

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www.timeundertension.ai
The Big Bush Basher (personal blog)
instagram.com/jsnrss